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9/7/2002
INDIANAPOLIS, IN – September 7, 2002 - SportsFans USA, a strategic marketing, technology, and management agency providing “Championship Solutions Since 1993,” announced today the completion of development of MarketRewards™, a new suite of online products which revolutionizes customer loyalty/retention programs in the sports industry by eliminating the need to invest in technology. MarketRewards™ provides real-time rewards promotions, event planning, fan interaction, and profitability information, as well as critically important trend analysis and forecasting to help support the decision-making processes in many areas of database marketing and customer retention strategies.
"MarketRewards™ eliminates the need for high-end, high cost technology which may include additional computers, servers, networks, card scanners, hand-held devices, not to mention all those plastic cards that fans are forced to hold in their wallet. The savings alone can be over $100,000," said Ken Jenkins, President of SportsFans USA. " MarketRewards™’s goal is to reward our client’s best customers and to transition them from being simply customers into being advocates."
MarketRewards™ allows clients to interact with their fans via the Internet. They can use MarketRewards™ to build promotions and rewards programs and track the results calculating the ROI for each of their marketing efforts. They can build reports for each of their events or promotions even if they are located outside of your arena (that includes the Internet!).
“Sports teams sometimes think that loyalty clubs are purely about the points or rewards. They believe the points generate an effective call to action for fans to come more frequently,” said Ken Jenkins. “To some extent this is true, point-based rewards do draw fans. However, the problem with points is they do not take into consideration the profitability of a customer. In order to see significant gains in top-line revenues and bottom line profits, you must use the information gathered from your fan database to market to fans that (1) haven’t come in a while, (2) could come more often, or (3) spend more in your organization. MarketRewards™ does this without investing in technology,” adds Jenkins.
In total, SportsFans USA´s new product conceptualization, design, development, and launch of MarketRewards™ includes: consulting process that integrates the client’s brand strategy, customer needs and behaviors, competitive landscape, organizational environment, and metrics for success to build new product and new business value.
About SportsFans USA
SportsFans USA is a strategic marketing, technology, and management agency providing “Championship Solutions Since 1993.” We specialize in relationship, database, and Internet marketing, innovative website and software design, and business development planning that move products and position companies. We assist corporations in making significant changes to their marketing strategies and operations in anticipation of, or in response to, shifts in their business and/or marketing environments. Our solutions impact the fundamental business strategies of the clients we serve.
About the SportsFans USA Team
For 10 years, companies such as Pacers Sports & Entertainment, Dreyer & Reinbold BMW, Infiniti, and Volkswagen, and the Indiana Firebirds, have approached SportsFans USA to develop products that produce new revenues, enhance current revenues, and cut expenses through both business acumen and technology. Our long-term clients are secure knowing that we will recommend and implement solutions that generate increased sales volume, demonstrate a strong return on investment, and be within their budgetary and staffing constraints. Some of these solutions include SportsFans USA´s MarketMail™, FanRewards™, FanPhotos™, GroupTix™, and e-WebLink™. To learn more about the SportsFans USA Team, please vi
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