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10/10/2001
http://www.dreyerreinbold.com
New Site for one of the Region’s Superior Auto Dealerships Will Empower Dreyer & Reinbold’s BMW, Infiniti, Volkswagen, and D&R Racing Online Presence
INDIANAPOLIS, IN – October 10, 2001 - SportsFans USA, a strategic marketing, technology, and management agency providing “Championship Solutions Since 1993,” is pleased to announce the company has been selected to design and develop a next generation website for Dreyer & Reinbold, a site that is a portal of its three major automobile brands: BMW, Infiniti, Volkswagen, and their D&R Racing Team for the Indy Racing League.
Featuring SportsFans USA´s e-WebLink™, the new website will allow D&R’s marketing staff to handle day-to-day publication of the site, thus increasing efficiency as well as maintaining company branding. With e-WebLink™, D&R staff can change virtually all of the content found on its sites on a daily, even hourly basis if needed, a critical requirement for content-rich websites. This includes the site´s homepage, special sales page, online fan club, and service requests, among other features that will be part of the new site.
Additionally, the design elements SportsFans USA will create for the site will fully complement the look of D&R’s new marketing campaign. "In our business, it´s really about delivering smart solutions to meet specific challenges," said Patrick Poer, Vice President, SportsFans USA."
"It is very important in our industry for us to be able to change the content on our website as quickly and easily as possible as new sale items and promotions change. SportsFans USA´s e-WebLink™ will be a valuable asset in our efforts to provide a first-class website," said Dave Edmondson, Director of Internet Technology for Dreyer & Reinbold.
"Our relationship with SportsFans USA has been an excellent one, so it was no surprise they came to us with constructive ideas to meet our business needs," said Michelle Daley of Daley Concepts, D&R’s advertising agency. Other companies using SportsFans USA´s e-WebLink™ include Pacers Sports & Entertainment and Fans Illustrated.
About SportsFans USA
SportsFans USA is a strategic marketing, technology, and management agency providing “Championship Solutions Since 1993.” We specialize in relationship, database, and Internet marketing, innovative website and software design, and business development planning that move products and position companies. We assist corporations in making significant changes to their marketing strategies and operations in anticipation of, or in response to, shifts in their business and/or marketing environments. Our solutions impact the fundamental business strategies of the clients we serve.
About the SportsFans USA Team
For 10 years, companies such as Pacers Sports & Entertainment, Dreyer & Reinbold BMW, Infiniti, and Volkswagen, and the Indiana Firebirds, have approached SportsFans USA to develop products that produce new revenues, enhance current revenues, and cut expenses through both business acumen and technology. Our long-term clients are secure knowing that we will recommend and implement solutions that generate increased sales volume, demonstrate a strong return on investment, and be within their budgetary and staffing constraints. Some of these solutions include SportsFans USA´s MarketMail™, MarketRewards™, FanPhotos™, GroupTix™, and e-WebLink™. To learn more about the SportsFans USA Team, please visit us on the Web at www.SportsFansUSA.com for an interesting look at SportsFans USA´s business philosophy and the future of doing business online.
Contact: Ken Jenkins
Email: Ken Jenkins
www.SportsFansUSA.com
7618 Sand Point, Suite B
Indianapolis, IN 46240
Phone (317) 255-2007
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