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5/20/2002
http://www.dreyerreinbold.com
INDIANAPOLIS, IN – May 20, 2002 - SportsFans USA, a strategic marketing, technology, and management agency providing “Championship Solutions Since 1993,” is pleased to announce the launch of a next generation website for Dreyer & Reinbold, a site that is a portal of its three major automobile brands: BMW, Infiniti, Volkswagen, and their D&R Racing Team for the Indy Racing League.
Working closely with D&R’s advertising agency, Daley Concepts, SportsFans USA designed dreyerreinbold.com that fully complements the look of D&R’s new marketing campaign. "Our challenge was branding all dealerships into one website portal in which customers can easily distinguish the brand and marketing initiatives of each dealership," said Patrick Poer, Vice President, SportsFans USA." Each dealership is listed below:
- Dreyer & Reinbold BMW Indianapolis
- Dreyer & Reinbold Infiniti Indianapolis
- Dreyer & Reinbold Greenwood Volkswagen | Infiniti | BMW
Featuring SportsFans USA´s e-WebLink™, the new website allows D&R’s marketing staff to handle day-to-day publication of the site, thus increasing efficiency as well as maintaining company branding. With e-WebLink™, D&R staff can change virtually all of the content found on its sites on a daily, even hourly basis if needed, a critical requirement for content-rich websites. This includes the site´s homepage, special sales page, online fan club, and service requests, among other features that are a part of the new site.
"It is very important in our industry for us to be able to change the content on our website as quickly and easily as possible as new sale items and promotions change. SportsFans USA´s e-WebLink™ is a valuable asset in our efforts to provide a first-class website," said Dave Edmondson, Director of Internet Technology for Dreyer & Reinbold.
About SportsFans USA
SportsFans USA is a strategic marketing, technology, and management agency providing “Championship Solutions Since 1993.” We specialize in relationship, database, and Internet marketing, innovative website and software design, and business development planning that move products and position companies. We assist corporations in making significant changes to their marketing strategies and operations in anticipation of, or in response to, shifts in their business and/or marketing environments. Our solutions impact the fundamental business strategies of the clients we serve.
About the SportsFans USA Team
For 10 years, companies such as Pacers Sports & Entertainment, Dreyer & Reinbold BMW, Infiniti, and Volkswagen, and the Indiana Firebirds, have approached SportsFans USA to develop products that produce new revenues, enhance current revenues, and cut expenses through both business acumen and technology. Our long-term clients are secure knowing that we will recommend and implement solutions that generate increased sales volume, demonstrate a strong return on investment, and be within their budgetary and staffing constraints. Some of these solutions include SportsFans USA´s MarketMail™, MarketRewards™, FanPhotos™, GroupTix™, and e-WebLink™. To learn more about the SportsFans USA Team, please visit us on the Web at www.SportsFansUSA.com for an interesting look at SportsFans USA´s business philosophy and the future of doing business online.
Contact: Ken Jenkins
Email: Ken Jenkins
www.SportsFansUSA.com
7618 Sand Point, Suite B
Indianapolis, IN 46240
Phone (317) 255-2007
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