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8/5/2001
New Online Product to Enhance PS&E Database and Improve Online Campaign Tracking & Performance
INDIANAPOLIS, IN – August 5, 2001 - SportsFans USA, a strategic marketing, technology, and management agency providing “Championship Solutions Since 1993,” is pleased to announce the company has been selected to provide it’s permission-based email software for Pacers Sports & Entertainment.
MarketMail™ is a double opt-in, permission-based communication and marketing system that simplifies the administration, security and management of email communities. “Fans register through the secure MarketMail™ interface, branded to look exactly like our clients web site and opt-in for the news and information they wish to receive,” said Patrick Poer, Vice President of SportsFans USA. Once submitted, the fan is sent a membership confirmation, where they will simply click a link to confirm their inclusion the client’s email list. Fans will be able to easily add or remove information from their registration and discontinue their account at any time.
Pacers.com has branded its email service as Pacers Insider whereas the Indiana Fever has branded its service as Fever Flash . According to Fever Chief Operating Officer, Kelly Krauskopf, "if you're a true Fever fan, then don't miss out on this great opportunity. Fans will receive updated news about the Fever as soon as it breaks. It's a great way to stay informed about the Fever."
Fan information is available only to the client for which they registered and not to any other 3rd party. All fan data is stored in secure facilities and protected with encryption and firewalls throughout the data’s life cycle, from submission to removal.
Clients manage and interact with their fan lists through our intuitive browser interface. Clients are able to have complete control over individual accounts, including import and export features. Clients can also create mailers to be used in text, HTML and AOL formats and select and store distribution lists. Reports and history are available on the frequency and effectiveness of each mailer.
"It’s an excellent means to communicate with our fans and get them to visit our websites more often than before," said Conrad Brunner, Pacers Sports & Entertainment Writer."
All information associated with the Client is the sole property of the client and will not be used, exposed or transferred to any 3rd party at any point. All data transfers, communication and storage will be encrypted and protected by industry leading security products to ensure no unauthorized access to private information.
About SportsFans USA
SportsFans USA is a strategic marketing, technology, and management agency providing “Championship Solutions Since 1993.” We specialize in relationship, database, and Internet marketing, innovative website and software design, and business development planning that move products and position companies. We assist corporations in making significant changes to their marketing strategies and operations in anticipation of, or in response to, shifts in their business and/or marketing environments. Our solutions impact the fundamental business strategies of the clients we serve.
About the SportsFans USA Team
For 10 years, companies such as Pacers Sports & Entertainment, Dreyer & Reinbold BMW, Infiniti, and Volkswagen, and the Indiana Firebirds, have approached SportsFans USA to develop products that produce new revenues, enhance current revenues, and cut expenses through both business acumen and technology. Our long-term clients are secure knowing that we will recommend and implement solutions that generate increased sales volume, demonstrate a strong return on investment, and be within their budgetary and staffing constraints. Some of these solutions include SportsFans USA´s MarketMail™, MarketRewards™, FanPhotos™, GroupTix™, and e-WebLink™. To learn<
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