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10/3/2002
http://www.pacers.com
INDIANAPOLIS, IN – October 3, 2002 - SportsFans USA, a strategic marketing, technology, and management agency providing “Championship Solutions Since 1993,” announced today the launch of FanPhotos™, a new marketing solution for the Indiana Pacers designed to create new revenues, increase fan excitement, and build a database.
One hour before the start of Pacers games, Pacers representatives will be taking digital photos of fans in the Entry Pavilion of Conseco Fieldhouse. Fans can choose to stand beside life-size cutouts of star players and mascots.
After the photo is taken, the fan will be given a Fan Photo identification number, used to view the photo on the Pacers’ official website, www.pacers.com. While registering for the FREE photo promotion, fans will be able to download and print their photo, email the photo to friends and family, and sign up to win ATA airfare. Fans will also be given the option of registering to receive FREE breaking news, updates and promotional information from the Indiana Pacers.
Last Fever season, Fan Photos™ were used for 10 games in which 402 fans had their photo taken (40.2 fans avg / game). 275 fans (68.4%) actually visited the Fever website, registered and viewed their photo. So far, there have been no account deactivations, a whopping 100% conversion rate on those that signed up. According to Fever Chief Operating Officer last summer, Kelly Krauskopf, “Fan Photos is an innovative promotion that captures compelling defining moments of fans. Fans can share that excitement of being at the game with friends and family all over the world through the Internet.”
“The web-based photo retrieval application can be customized to achieve a number of marketing objectives including testing the demographic make-up of fans attending games, registering fans for future direct marketing programs and building a permission-marketing database,” said Ken Jenkins, President of SportsFans USA. Other benefits include:
- Sell prints and photo merchandise.
- Drive traffic to sponsor locations.
- Drive traffic to physical locations.
- Sell sponsorships, group sales, event tickets, and more.
- Empower the fans to invite friends and family to visit the website using photo greetings.
About SportsFans USA
SportsFans USA is a strategic marketing, technology, and management agency providing “Championship Solutions Since 1993.” We specialize in relationship, database, and Internet marketing, innovative website and software design, and business development planning that move products and position companies. We assist corporations in making significant changes to their marketing strategies and operations in anticipation of, or in response to, shifts in their business and/or marketing environments. Our solutions impact the fundamental business strategies of the clients we serve.
About the SportsFans USA Team
For 10 years, companies such as Pacers Sports & Entertainment, Dreyer & Reinbold BMW, Infiniti, and Volkswagen, and the Indiana Firebirds, have approached SportsFans USA to develop products that produce new revenues, enhance current revenues, and cut expenses through both business acumen and technology. Our long-term clients are secure knowing that we will recommend and implement solutions that generate increased sales volume, demonstrate a strong return on investment, and be within their budgetary and staffing constraints. Some of these solutions include SportsFans USA´s MarketMail™, FanRewards™, FanPhotos™, GroupTix™, and e-WebLink™. To learn more about the SportsFans USA Team, please visit us on the Web at www.SportsFansUSA.com for an interesting look at SportsFans USA´s business philosophy and the future of doing business online.
Contact: Ken Jenkins
Email: Ken Jenkins
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