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2/6/2003
Indianapolis, IN – February 2, 2003 – Soccer Unlimited, Inc., winner of “Best Soccer Store” in the nation by 2002 "Best of U.S. Soccer" awards series, today announced that SportsFans USA will develop their official website, eCommerce and customer database solution. The solution will enable Soccer Unlimited to expand commerce opportunities, significantly increase the number of potential customers, cut costs and streamline processes for conducting e-business globally between its customers, suppliers and multiple stores.
Soccer Unlimited awarded the primary development contract to SportsFans USA, in part, because of their proprietary database software (MarketMail™), their talent in website design and development solutions, exceptional knowledge of the soccer industry, and marketing expertise.
Due to SportsFans USA’s user-friendly web-manager interface, non-technical people are empowered to become website designers. This ability will significantly reduce the time to make changes to the website, and will save the organization money that would otherwise be spent on expensive site updates. SportsFans USA’s highly regarded web-manager makes Soccer Unlimited’s web presence more agile affording a method to quickly respond to the information needs of their customers.
"We went through an extensive evaluation of options and found that SportsFans USA was ideally suited for our e-business management and commerce requirements, and offered the fastest time-to-benefit," said Whitey Kapsalis, President of Soccer Unlimited, Inc. "Because of their knowledge and experience with content management, product management, relationship / database marketing, e-commerce and analytics functionality that SportsFans USA’s personnel and software provides, we will not have to buy and then integrate multiple point solutions. They can provide it all."
Kim Jones, SportsFans USA Business Development Advisor, has been retained by Soccer Unlimited to perform services such as database/sales management, marketing strategy, campaign execution, content management, and analytical reporting and analysis. "Soccer Unlimited has some of the best and most knowledgeable customers in the world and they expect exceptional service," said Jones. "Our solution will not only meet the needs of their customers, but exceed levels of expectations that Soccer Unlimited is now known for, that being the “Best Soccer Store” in the nation.”
Expected launch date for the new Soccer Unlimited website is set for April 2003.
About SportsFans USA
SportsFans USA is a strategic marketing, technology, and management agency providing “Championship Solutions Since 1993.” We specialize in relationship, database, and Internet marketing, innovative website and software design, and business development planning that move products and position companies. We assist corporations in making significant changes to their marketing strategies and operations in anticipation of, or in response to, shifts in their business and/or marketing environments. Our solutions impact the fundamental business strategies of the clients we serve.
About the SportsFans USA Team
For 10 years, companies such as Pacers Sports & Entertainment, Dreyer & Reinbold BMW, Infiniti, and Volkswagen, and the Indiana Firebirds, have approached SportsFans USA to develop products that produce new revenues, enhance current revenues, and cut expenses through both business acumen and technology. Our long-term clients are secure knowing that we will recommend and implement solutions that generate increased sales volume, demonstrate a strong return on investment, and be within their budgetary and staffing constraints. Some of these solutions include SportsFans USA´s MarketMail™, FanRewards™, FanPhotos™, GroupTix™, e-Ministrator™, and e-Tail Enterprise™. To learn more about the SportsFans USA Team, please visit us on<
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