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4/4/2003
With the successful launch of Frequent Flyers, the official fan rewards club of the Indiana Firebirds, SportsFans USA’s development of the program has made news in a variety of sources, most notably Sports Business Journal. SportsFans USA was featured in this past week’s issue March 30 of SBJ.
The new program revolutionizes fan loyalty/retention programs in the sports industry by eliminating the need to invest in technology by providing real-time rewards promotions, event planning, fan interaction, and profitability information, as well as critically important trend analysis and forecasting to help support the decision-making processes in many areas of database marketing and customer retention strategies.
Within the first 2 months of Frequent Flyers, the Indiana Firebirds signed up over 1,300 fans. The Firebirds goal is to sign up 5,000 during the first season. “I’m not necessarily concerned with our numbers right away,” said Joe Hennessy, Firebirds general manager. “The thought process is we can find out what fans really like about the program via emails, what they like about the team, what radio stations they listen to, the soda they buy, down to renewing season-ticket holders. It serves a lot of purposes.”
For more information about the fan rewards for your organization, please contact SportsFans USA at (317) 255-2007.
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