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4/5/2003
INDIANAPOLIS, IN – April 5, 2003 - SportsFans USA, a strategic marketing, technology, and management agency providing “Championship Solutions Since 1993,” announced today the unveiling of FanRewards™ 2.2 (college edition), an online fan loyalty/retention program specifically designed for the college sports industry that integrates leading-edge intelligence database technologies, strategic promotions and the Internet.
Perfect for targeting students, alumni, and general fans, FanRewards™ 2.2 encourages new and repeat attendance, up sells season ticket holder accounts, cross sells a variety of college athletic events, and boosts sponsorship and merchandise revenues. In addition, FanRewards™ 2.2 provides real-time rewards promotions, event planning, fan interaction, and profitability information, as well as critically important trend analysis and forecasting to help support the decision-making processes in many areas of database marketing and fan retention strategies for college athletic departments.
"FanRewards™ 2.2 addresses college athletic department issues in terms of attendance, revenues, and budget constraints,” said Ken Jenkins, President of SportsFans USA. “FanRewards™ 2.2 eliminates the need for athletic departments to invest in technology, computers, and bulky kiosks. The program resides ‘online.’ This presents a very affordable solution that will ultimately drive attendance and boost revenues.”
SportsFans USA unveiled its “pro” version of FanRewards™ 2.1 in September 2002 with the launch of Frequent Flyers, the official fan rewards club of the Indiana Firebirds (Arena Football League). Within the first 2 months of the program, over 1,300 fans signed up. “I’m not necessarily concerned with our numbers right away,” said Joe Hennessy, Firebirds general manager. “The thought process is we can find out what fans really like about the program via emails, what they like about the team, what radio stations they listen to, the soda they buy, down to renewing season-ticket holders. It serves a lot of purposes.”
With the unveiling of FanRewards™ 2.2, SportsFans USA plans to launch an aggressive marketing campaign targeted to athletic departments of colleges of all sizes. “Since the program is so flexible and affordable for athletic departments, it is important to reach out to them now so that they can prepare for next season’s major sports, such as football and basketball,” says Jenkins. “It’s a significant opportunity for colleges in today’s competitive entertainment market.”
In total, SportsFans USA´s new product conceptualization, design, development, and launch of FanRewards™ 2.2 includes: consulting process that integrates the client’s brand strategy, fan needs and behaviors, competitive landscape, organizational environment, and metrics for success to build new product and new business value.
About SportsFans USA
SportsFans USA is a strategic marketing, technology, and management agency providing “Championship Solutions Since 1993.” We specialize in relationship, database, and Internet marketing, innovative website and software design, and business development planning that move products and position companies. We assist corporations in making significant changes to their marketing strategies and operations in anticipation of, or in response to, shifts in their business and/or marketing environments. Our solutions impact the fundamental business strategies of the clients we serve.
About the SportsFans USA Team
For 10 years, companies such as Pacers Sports & Entertainment, Dreyer & Reinbold BMW, Infiniti, and Volkswagen, and the Indiana Firebirds, have approached SportsFans USA to develop products that produce new revenues, enhance current revenues, and cut expenses through both business acumen and technology. Our long-term clients are secure knowing that we will recommend and implement solutions that generate in
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