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7/29/2003
http://www.butlersports.com
Indianapolis, IN – July 29, 2003 -- SportsFans USA, a leader in database / fan loyalty software, strategy and fan development, announced today that Butler University has agreed to a 3-year deal with SportsFans USA’s premier fan loyalty program, FanRewards™. The software, professionally used by the Arena Football League’s Indiana Firebirds, has revolutionized customer loyalty/retention programs in the sports industry by eliminating the need to invest in high-priced technology. FanRewards™ provides real-time rewards promotions, event planning, fan interaction, and profitability information, as well as critically important trend analysis and forecasting to help support the decision-making processes in many areas of database marketing and customer retention strategies.
Butler plans to implement FanRewards™ within the next 6-8 weeks in order to boost ticket sales, attendance, sponsorship, and merchandise revenues. “SportsFans USA’s FanRewards™ is perfect for our university because it’s developed just for our students, alumni, and casual sports fans,” said J.J. DeBrosse, Butler University Director of Sports Marketing. "FanRewards™ was the obvious choice for us to develop a fan friendly loyalty program that will boost our ticket sales and attendance to our many athletic events. It’s unique program allows us to cross-sell many types of events, from major to non-major and from both men’s and women’s sports."
Butler University also chose SportsFans USA’s online group sales software, GroupTix™, for its exclusive use to boost group sales in the corporate community. Combined with FanRewards™, Butler plans to focus heavily in reaching out to the casual fan for ticket sales and attendance increases. “I’ve been confident about GroupTix™ for years in that it can boost sales tremendously,” says Gavin Fisher, Butler’s Marketing Manager. “I like GroupTix™ because it can save administration time and allow me to reach out to more fans.”
"We’re excited to be partnering with one of the top-rated universities in the nation," said Ken Jenkins, President of SportsFans USA. "We look forward to helping Butler develop their fan relationship and corporate sponsorship strategies."
About SportsFans USA
SportsFans USA is a strategic marketing, technology, and management agency providing “Championship Solutions Since 1993.” We specialize in relationship, database, and Internet marketing, innovative website and software design, and business development planning that move products and position companies. We assist corporations in making significant changes to their marketing strategies and operations in anticipation of, or in response to, shifts in their business and/or marketing environments. Our solutions impact the fundamental business strategies of the clients we serve.
About the SportsFans USA Team
For 10 years, companies such as Pacers Sports & Entertainment, Dreyer & Reinbold BMW, Infiniti, and Volkswagen, Tamika Catchings, and the Indiana Firebirds, have approached SportsFans USA to develop products that produce new revenues, enhance current revenues, and cut expenses through both business acumen and technology. Our long-term clients are secure knowing that we will recommend and implement solutions that generate increased sales volume, demonstrate a strong return on investment, and be within their budgetary and staffing constraints. Some of these solutions include SportsFans USA´s MarketMail™, FanRewards™, GroupSales™, GroupTix™, and e-Ministrator™. To learn more about the SportsFans USA Team, please visit us on the Web at www.SportsFansUSA.com for an interesting look at SportsFans USA´s business philosophy and the future of doing bus
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