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SportsFans USA Launches MysteryCode™- Latest Addition to FanLoyalty 2004™
7/7/2004

INDIANAPOLIS, IN - SportsFans USA, a strategic marketing, technology, and management agency providing “Championship Solutions Since 1993,” announced today the release of a new promotional software package, MysteryCode™.

MysteryCode™ is a low-cost, fun and exciting promotion that capitalizes on today’s popularity of scratch and win gaming. Simply give customers a MysteryCode™ game piece where it can be activated by a computer screen. Once they register online, they find out what prize or reward they won. You determine the prizes, whether it’s a trip, your own inventory, or coupons and special discounts. It’s a “huge-response” promotion that encourages “opt-in” database leads, repeat sales, referrals, and much more.

“Every promotional campaign starts with the intention of getting one major thing… a response,” said Ken Jenkins, SportsFans USA President. “But consumers are bombarded with advertising messages every day and getting their attention is tough. We know what it takes to break through the clutter and grab the consumer’s attention. That’s why MysteryCode™ is at the center of successful campaigns.”

The family of FanLoyalty 2004™ software has always been known to build fan databases, drive attendance, attract new sponsors, boost sales, and help organizations learn about their customers.

For more information, please contact SportsFans USA at (317) 826-1029.

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